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174%

Conversion Rate Increase

40%

Ad Click-through Rate Increase

34%

CPA Decrease

Velux 1

Services

PPC CRO

The Client

Velux is a company that has been producing roof windows and modular skylights for more than 75 years. It serves in more than 40 countries with a very wide team and Distributor network.

Our Progress

Advertising campaign objectives were to increase incoming phone calls, website contact forms and hence product sales. The top part of the page was identified as the Ad position and we started the optimization.

All of the Keywords were analyzed and edited. Only words with high conversion rate were used. A comprehensive list of negative words has been added to increase ad clickthrough rates for the Campaign.

More effective CTA (Call to Action) is added to the AD texts, enabling potential customers to take more care of our ads.

Our Results

174%

Conversion Rate Increase

40%

Ad Click-through Rate Increase

34%

CPA Decrease

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